Demi
Founded in 2024
Demi emerged from continued research and development of Cara’s original quest to make makeup look and feel like skin.
Frustrated by traditional foundation’s limitations and inability to stay as “perfect” in real life as it looks in the mirror, she set out to find the most minimal, long-lasting, and most “real skin” solution possible.
Questioning the very foundation of traditional makeup application, she discovered a way to apply stains and minimal product to a face in a way that brings out the most natural and authentic features of a face.
The result is a virtually undetectable, texture-free look that won’t enhance wrinkles, crease, or move throughout the day. As it requires a fraction of the amount of product as traditional makeup, it looks beautiful in all lighting and lasts for 2-3 days, even after washing.
